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introducing
LDN SW8 ESSENTIALS
REDEFINING HERITAGE, ONE TEE AT A TIME.
Our culture has evolved with
every generation-shaped by
new perspectives, new voices, and
a world that never stops moving.
But while time brings change,
tradition remains the heartbeat of
who we are.
HERITAGE
ROOTED EAST. STYLED WEST
#1
Our Take on Sustainability
We might be a new brand, but from day one we’ve known that style shouldn’t come at the planet’s expense. That’s why we’re committed to making conscious choices wherever we can starting with our fabrics. Our Essentials garments feature a blend of up to 20% recycled polyester and 80% combed cotton, striking the perfect balance between luxury comfort and responsible design.
The result? A super-soft, premium feel that’s built to last without compromising on our environmental values.
#2
Our commitments
We know sustainability isn’t a trend. It’s the future. The fashion industry has a huge impact on the planet, and even small steps like reusing materials and choosing better production methods add up to something bigger. We’re not perfect (no one is), but we’re always learning, improving, and looking for ways to do better.
Our goal is simple create clothes that look good, feel amazing, and do right by the world. Because being a modern brand means caring about more than just the next drop, it’s about what kind of world we’re dropping it into.
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Product of the week
ROOTS IN WORKWEAR. BORN IN THE STREET
Heavy-weight cotton duck canvas bomber with quilted recycled polyester lining. Features a lined hood, ribbed cuffs and hem, YKK zip, and welt pockets for practical everyday wear.
- Heavy weight 470 GSM Duck canvas
- 100% recycled polyester lining
- Embroidered logo detail
- Two welt side Pockets
- Washed finish
SIZE & FIT
- Regular fit
MATERIALS & CARE
- 100% Cotton
- Hand wash cold with like colours
- Do not tumble dry
- Do not dry clean
- Do not iron
- Line Dry in shade